Are you worried about the image you project on the internet? Is there online something you have said or done that you regret? Do you fear that whoever searches for you will find something negative? If these and other questions about your internet activity worry you, the first thing you should do is audit your presence in the online media.

But where to start? Below we give you a basis for you to measure and assess how to manage your online reputation.

4 steps for an initial online reputation audit


1st step: look for yourself on the internet


The first step, obvious but not less necessary and important: you must find out what is said about you on the Internet, and that means do an Internet search of your name and surname.

Do not simply stay in the information that appears on your ID: look for all possible combinations as if you were a brand and try to position it by creating different keywords.

So, if you have a compound name, also look for it in its abbreviated form, if you have a nickname, add the surnames, find yourself with and without initials and do not forget to use the quotation marks (“surname last name”). This tip will give you as a result the exact search for that combination, something very useful if your name or your surnames are quite common and can show someone else’s.


2nd step: analyze the result


What appears as a result of the search, will be the first impression that is received from your virtual self, which must defer the minimum of your real self.

As in any aspect, the first impression is everything, so if after this search the first visible result is a compromised photo, we already know that we have a reputation crisis, since that photo will be the first thing that friends, family members and what is worse, possible recruiters, bosses, etc., will see.

We must look especially at the first page of results (although not only, but it will be the first impression), and how visible and accessible is the content that is displayed: if it shows as a result our Facebook page, one of our first actions would be to review the privacy status of our publications, which is part of the 3rd step.


3rd step: define the desirable actions / to perform actions


Excel is one of the best allies of any audit: write down in a spreadsheet at least the first twenty results (two pages of the search engines) of each possible combination of searches, which is where we usually look when looking for information.

Once each result is annotated, measure the severity of what is shown by reducing it as it becomes less visible. You can use a color code (red for serious, green for those that do not pose a problem) or a score that helps you determine it.

Next to this classification, write down the steps to be carried out that cancel or displace that result if is negative: they can be as simple steps as eliminating the content in case we have control over it (a publication in a personal blog, a comment on Twitter or, as we have already mentioned, change the privacy on Facebook) or something more complex or that even require third parties, as in the case of having to denounce defamatory content.


4th step: do not stay on the surface


We have already indicated the importance of the first page of results, as the first impression we have, and the second as far as we traditionally reach when we are interested in searching for information, but the tentacles of the Internet are much more extensive than 10 or 20 pages: from image searches, where compromised material may appear, to the trace we leave (indexed pages, references on third-party pages, reproduction of content on other websites, etc.).

To do this, make the mental exercise of putting yourself in the skin of the case you are concerned about: if what you are worried about is that a compromised photo from your Facebook page may have appeared on the web, look for it where you think it may be beyond the first 20 results (Google Images, image bank, websites that refer to the place where you photographed, etc.). Of course, everything you find write it down in Excel.


Do not hesitate to have professional help


This audit can help us solve possible everyday problems such as, in case of a possible job interview, the employer wants to obtain more information about us and you want to guarantee that everything you find is positive.

But in the case that you have a serious problem of online reputation, our recommendation is that you go and put yourself in the hands of experts who know the online media perfectly and know how to successfully resolve a reputation crisis.

The key to come to this measure is that many of the actions that we define as possible to erase or neutralize the content, are not always under our control: it is the case of defamatory comments or the refusal of third parties to remove a private content that harms us, lodged in its websites or of his own authorship.

On the other hand, the functioning of the web positioning produces that, without wanting, sometimes the negative precedes the positive in the searches, being able to easily reverse this situation if it is placed in the hands of those who handle online marketing techniques and SEO specialists, which can condemn the negative result to the last positions of the search engines and boost the positive or even create it according to our interests so that it covers the first pages of results.

In Reputation Crisis we have the expert hands of GO2JUMP, experts in 360º marketing, and with the tools and experience of Red Points Now, experts in defending and eliminating any case of negative content on the internet. Do you want to “clean” your online presence?


Contact with Reputation Crisis to improve your online reputation

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