This is what you shouldn’t do while a brand reputation crisis
Any company is safe from a brand reputation crisis: in every moment, a little production mistake, a misunderstood communication or an unsatisfied client could be cause of a corporative problem. This is something that companies already know and users “tolerate”...
Web tools and amenities to manage a company Reputation crisis: H&M case study
Last January, the famous Swedish clothing brand H&M (which is in more than 69 countries and has more than 4.700 stores all around the world) did something we didn’t expect from them, since they are a business giant and they are used to work with new technologies...
Right to be forgotten: can online reputation be repaired?
Imagine yourself carrying a bag every day. In this bag, there is all kind of stuff: what we had for breakfast, our personal relationships, our leisure time, places where we like to be, and so on. There is space enough for all our good moments, achievements, successes…...
4 steps to properly manage a Brand crisis
Managing a company is really hard: we are not talking just about economic issues, but all the work and effort needed to maintain a profitable structure day-to-day. That is why we have to build our brand based on strong pillars to avoid potential events to damage it....