How to defend a reputation attack to our brand

How to defend a reputation attack to our brand

Not always a good attack is the best defence, or is it? In a reputation crisis case, there are a few rules regarding to how we behave in the network and how the users detect it, in the way that they accept our actions or deteriorate their perception of our company....
Online reputation crisis: Why and when takes place?

Online reputation crisis: Why and when takes place?

An online reputation crisis emerge when your personal image, brand or bussines has been associated to dismissive statements or negative events, thereby when you check on the internet your name or bussines, the majority of the results obtained are negative. In this...
4 steps to properly manage a Brand crisis

4 steps to properly manage a Brand crisis

Managing a company is really hard: we are not talking just about economic issues, but all the work and effort needed to maintain a profitable structure day-to-day. That is why we have to build our brand based on strong pillars to avoid potential events to damage it....

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